Views: 0 Author: Site Editor Publish Time: 2025-06-17 Origin: Site
In 2019, driven by the vision of "letting the world enjoy high-quality, affordable instant noodles," SINOMIE founder Sun shifted from OEM production to launching an independent brand: SINOMIE. At the time, the Middle East market was dominated by brands like Indonesia’s Indomie and Thailand’s Mama, while Africa was mostly served by local manufacturers.
Leveraging his years of OEM experience, deep knowledge of regional best-selling flavors, and support from China’s top instant noodle producers, Founder Sun introduced the first pack of SINOMIE. By 2025, SINOMIE had maintained a five-year partnership with Middle Eastern retail giant Viva and expanded into African nations such as Ghana and Liberia.
From Chinese factories to Middle Eastern store shelves, SINOMIE has reshaped the global instant noodle landscape in six years. This success isn’t just a brand victory - it’s a seamless blend of Chinese manufacturing excellence and global localisation strategy. As instant noodles become a vehicle for cultural exchange, SINOMIE is scripting a new chapter for Chinese brands on the world stage.
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